The Saturday Evening Post March 6 1943.
The Four Freedoms were a phenomenal success. After their publication, the Post received 25,000 requests for reprints. In May 1943, representatives from the Post and the U.S. Department of the Treasury announced a joint campaign to sell war bonds and stamps. They would send the Four Freedoms paintings along with 1,000 original cartoons and paintings by other illustrators and original manuscripts from The Saturday Evening Post on a national tour. Traveling to 16 cities, the exhibition was visited by more than a million people who purchased 133 million dollars in war bonds and stamps.
The New-York Historical Society exhibition, Rockwell, Roosevelt, & the Four Freedoms is the inspiration for the NYHistory Store's merchandise. The traveling exhibition, which was organized by the Norman Rockwell Museum, Stockbridge, Massachusetts, explores how Rockwell’s 1943 paintings—Freedom of Speech, Freedom of Worship, Freedom from Fear, and Freedom from Want—gave visual voice to President Franklin D. Roosevelt’s call to the defense of freedom worldwide and took their place among the most enduring images in the history of American art. On view through September 2, 2018.