Saturday Evening Post cover, Sep 04, 1943.
Norman Rockwell hired a professional model for the Post cover Liberty Girl (Rosie to the Rescue), honoring the mythical embodiment of all the new roles that now belonged to the American woman during wartime. As a symbol of the ability of Americans to mobilize and transform themselves during the war effort, Rockwell might have chosen a more idealized or classic portrayal, just as he based Rosie the Riveter on a classic Michelangelo painting, but he chose to paint her as a girl-next-door, accentuating her authenticity.
The New-York Historical Society exhibition, Rockwell, Roosevelt, & the Four Freedoms is the inspiration for the NYHistory Store's merchandise. The traveling exhibition, which was organized by the Norman Rockwell Museum, Stockbridge, Massachusetts, explores how Rockwell’s 1943 paintings—Freedom of Speech, Freedom of Worship, Freedom from Fear, and Freedom from Want—gave visual voice to President Franklin D. Roosevelt’s call to the defense of freedom worldwide and took their place among the most enduring images in the history of American art. On view through September 2, 2018.