Orvana London is a fashion brand founded by designer Alka Mattoo that specializes in luxurious, handcrafted womenswear and accessories. Its offerings include caftans, wrap dresses, tunics, scarves, shawls, wrap silhouettes, and quilts made from natural fabrics like pashmina, silk, cotton, and wool. The pieces are made using traditional methods—hand weaving, hand block printing, and vegetable dye—with artisans in India.
Sustainability and ethical production are key pillars for Orvana London. The brand positions itself as part of the “slow fashion” movement, emphasizing authenticity, craftsmanship, and timeless, versatile designs over fast trends. It draws on Mattoo’s Kashmiri heritage—she was inspired by the rich textile traditions she witnessed growing up in Kashmir, and trained in design in New Delhi and New York—and aims to bring that textile heritage into contemporary Western design in a mindful way.
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